What started out as an attempt to create a viral Facebook campaign with an image and a strong message of hope has turned into a successful fundraising effort for disaster relief organizations. Lyz Tomsuden and Eric Mallette, two native Vermonters now residing in Rutland, created the I Am Vermont Strong image with simple intention of manufacturing good energies out of a bad situation.
"We really just wanted to see if we could help show the world that we Vermonters are a unfied front in the battle against the devastating losses suffered by our state in the recent hurricane." commented Eric Mallette.
"From there, it kind of went crazy!" added, Lyz Tomsuden, who created the image. "First we noticed everyone we know on Facebook was changing their profile pictures to the 'Vermont Strong' image. That's when the requests for t-shirts started pouring in... by the hundreds!"
All proceeds will benefit Vermont not-for-profits dedicated to helping with Vermont recovery efforts!